ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. For more than 40 years the Swiss traditional company has been producing performance oriented clothing for men and women. From professional rider to passionate amateur everyone enjoys highest quality and comfort – no matter what time of the year. » Read more
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The traditional company was founded in 1976 by Toni Maier-Moussa in the Swiss canton of Ticino – with the mission to offer the highest quality, most comfortable and most functional cycling apparel to the most demanding road cyclists.
The ASSOS collection focuses on the concept of the ASSOS Layering System "ALS" as a technically innovative clothing system. All products, including cycling jackets, bib shorts, jerseys, undershirts, but also accessories such as arm and leg warmers or socks, have been perfectly tailored to fit together like the pieces of a puzzle. This means that cyclists have the perfect combination at their disposal at any time of the year for optimum protection and comfort.
In 2013, the S7 generation of bike shorts replaced the proven models of the S5 collection after six years. With the S7 shorts, e.g. the T.campionissimo_s7, the most comfortable bike shorts were created, which put everything that has existed so far in their shade. So how should this collection be improved? ASSOS admits that this was anything but easy, but the S9 generation was born in 2019 out of the tireless will of the Swiss for continuous improvement and the passion for racing. The EQUIPE RS Bib Shorts S9 and the EQUIPE RSR Bib Shorts S9 Bib Shorts are all about support. For both models every textile, construction and technique of the S7 series has been renewed and improved. The cyclist's body repositions itself permanently when riding through sharp curves, in the saddle or upright, with millions of pedal turns - an enormous strain on shorts and seat pads. For this reason, the S9 bib shorts pursue completely new approaches:
One is the "butterfly insert" - a revolutionary new cut and seam construction that completely surrounds the legs and effectively frames the seat pad. The result? More stability and comfort thanks to significantly fewer seams. On the other hand, ASSOS has optimised the tried and tested EQUIPE EVO seat pad. A reduced surface saves weight and the superAir microSchock foam offers even better breathability and air circulation thanks to 3D waffle and kraterCooler.
The EQUIPE RS Bib Shorts S9 also features ASSOS unique rollBar technology, which uses the bibs of the shorts to stabilize the seat pad. This compensates body and weight shifts in curves and pedalling movements. The bibs are sewn directly into the hem above the seat pad so that it is always under comfortable tension. The result is ASSOS' characteristic comfort, but stabilised like never before!
The EQUIPE RSR Bib Shorts S9 is not based on this technology because it focuses on maximum weight reduction and concentrates entirely on the stabilising and holding properties of the textile used: the brand new Type.701 kompressor material - successor to the highly praised S7 Campionissimo kompressor material. This yarn is like a second skin: incredibly thin, light, almost frictionless, and provides optimal compression to the muscles.
ASSOS' original DNA is the road bike. Since 2016, the Swiss have also been offering top-quality jerseys and shorts for mountain bikers under great popularity. As mountain biking is not all the same as mountain biking, Assos has designed off-road collections with a wide variety of characteristics. The versatile RALLY collection contains innovative high-end apparel for gravel roads, single trails and everything in between. Specially designed for professional cross country riders, the XC Racing line offers uncompromising quality and performance for the off road racer. Brand new for the 2019 season is the Offroad TRAIL collection. No aerodynamics, a relaxed fit and robust textiles - perfect for all-mountain riders who prefer off-road single trails.
Furthermore, ASSOS is more than just a brand - it is a lifestyle. That's why the GTASSOS series rounds off the portfolio and creates leisure and cycling clothing in an urban look.